McDonald’s is getting ready to unveil their latest weapon in the battle to clean up their image with health-concious people — the new, improved, athletic Ronald McDonald. In upcoming spots, the trademarked clown will be promoting physical fitness and active lifestyles.
We all know 50 years of burgers and fries have given McDonald’s a super-sized PR problem with anyone who remotely cares about nutrition and diet – and contributed to more than a few super-sized butts and bellies among those who don’t care. But are we ready to accept Ronald MacDonald as our personal fitness guru?High on a Fruit Buzz, McDonald’s is giving the clown prince of clogged arteries an image makeover. The new Ronald will get some form-fitting duds, shoot some hoops, go snowboarding and espouse the virtues of fruits, vegetables and other foods that are mostly absent from the MacDonald’s menu.
Speaking of conspicuously absent, the new TV spots will probably not show the burgers and fries McDonald’s is best known for. On the other hand, some things never change. A Cheeseburger Happy Meal still loads your child up with 600 calories and 20 grams of fat, so good luck to the kid that eats that junk and tries to follow Ronald down the happy healthy path.
